Our Story

The art of the essential, where two worlds meet.

The story of KUMI doesn't begin in a single laboratory, but across a bridge woven between two cultures that seem to oppose each other in every way, and yet complement one another perfectly: France and South Korea.

Faced with a cosmetics industry that constantly pushes for more and more products, we made a simple observation: our skin is exhausted, over-solicited, and its barrier weakened as a result. We were convinced it was time to return to the essential. This is how the idea of "Skinimalism" was born. But to design this ultimate routine, we chose to place at the heart of our formulas a rare botanical treasure, renowned for its exceptional purifying and repairing properties: Nigella Oil.

The Franco-Korean Alliance: True Alchemy

On one side, France. The historic birthplace of dermo-cosmetics, globally recognised for its clinical rigour, dermatological precision and the absolute safety of its formulations. On the other, South Korea. The undisputed pioneer of innovation ("K-Beauty"), master of the art of sensorial textures and respect for ancestral botanical traditions.

It is in the fusion of these two expertises that our brand was born. Our "Skin Alchemy" is the unprecedented encounter between Nigella extract — our star active, formidable against blemishes — and the signature ingredients of Korean pharmacopoeia, such as Centella Asiatica. French scientific rigour combined with Korean avant-gardism to enhance the skin.

Skinimalism: Less, but infinitely better

From this alchemy came our deep conviction: your skin doesn't need ten complex steps to glow. To effectively treat blemishes without ever aggravating the epidermis, it simply needs to be understood and respected.

We have therefore concentrated years of Franco-Korean research into one fundamental duo, where Nigella deploys its full effectiveness:

• —A purifying treatment that cleanses, gently exfoliates and rebalances with absolute gentleness.
• —A hydrating treatment that restores the skin barrier and floods cells with water and nutrients.

Nothing more, nothing less. Just the perfect balance.

Our mission

To offer you the luxury of simplicity. By choosing KUMI, you are not just choosing exceptional skincare — you are adopting a new philosophy. A conscious, minimalist beauty, where every drop has a true clinical purpose to reveal your skin.

Welcome to the era of essential dermo-cosmetics. Welcome to KUMI.